http://www.ctrubey.com Corbett Trubey Mon, 25 Mar 2013 14:36:32 +0000 http://www.ctrubey.com en http://www.ctrubey.com/Girl-Rising http://www.ctrubey.com/following/ctrubey.com/Girl-Rising Mon, 25 Mar 2013 14:36:32 +0000 Corbett Trubey 5260805 One girl has the power to change the world. This is the main message behind Girl Rising, a film that follows nine impoverished girls on their quest for an education. Coming from all parts of the globe, each girl's story was narrated by a well-known celebrity including Alicia Keys, Meryl Streep and Anne Hathaway. To promote it's release, we leveraged all the star power involved and rolled out two simple but powerful social media campaigns: 1. We utilized Thunderclap, a tool that helped spread our message to millions of people simultaneously. 2. We created a unique hashtag and Facebook tab to engage audiences and create a more personal connection to the movie. It was definitely a success. Learn more about the movie here and check the screenshots below. <img src="http://payload148.cargocollective.com/1/0/14697/5260805/Unknown-7_640.png" width="640" height="360" width_o="1366" height_o="768" src_o="http://payload148.cargocollective.com/1/0/14697/5260805/Unknown-7_o.png" data-mid="28293102" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/0/14697/5260805/Unknown-8_640.png" width="640" height="360" width_o="1366" height_o="768" src_o="http://payload148.cargocollective.com/1/0/14697/5260805/Unknown-8_o.png" data-mid="28293104" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/0/14697/5260805/Unknown-14_640.png" width="640" height="360" width_o="1366" height_o="768" src_o="http://payload148.cargocollective.com/1/0/14697/5260805/Unknown-14_o.png" data-mid="28293109" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/0/14697/5260805/Unknown-15_640.png" width="640" height="360" width_o="1366" height_o="768" src_o="http://payload148.cargocollective.com/1/0/14697/5260805/Unknown-15_o.png" data-mid="28293113" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/0/14697/5260805/553296_10151471455453571_498014110_n.jpg" width="433" height="383" width_o="433" height_o="383" src_o="http://payload148.cargocollective.com/1/0/14697/5260805/553296_10151471455453571_498014110_n_o.jpg" data-mid="28293123" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/0/14697/5260805/Screen Shot 2013-03-25 at 12.29.13 PM.png" width="629" height="483" width_o="629" height_o="483" src_o="http://payload148.cargocollective.com/1/0/14697/5260805/Screen Shot 2013-03-25 at 12.29.13 PM_o.png" data-mid="28293125" border="0" align="left"/> One girl has the power to change the world. This is the main message behind Girl Rising, a film that follows nine impoverished girls on their quest for an... http://www.ctrubey.com/Au-Revoir-Les-Enfants http://www.ctrubey.com/following/ctrubey.com/Au-Revoir-Les-Enfants Thu, 20 Sep 2012 12:01:52 +0000 Corbett Trubey 4116909 It's fairly standard to send a farewell email to your coworkers when you leave a job. I took advantage of it (and of our good-humored CEO Mark Cadman) to the fullest. Why am I sharing this? To show you what happens when I'm left to my own literary devices. Subject: Cadmania-The Final Chapter Hello Publicis, I think doing the farewell thing is pretty lame for two reasons: 1. It typically causes feelings of sadness from both sides. 2. I usually end up repeating the same shit over and over again to people in a short amount of time (“I’ll miss you”, “Great working with you”, “Sorry I called your mom that”, etc) And it’s an even bigger pain in the ass here because I really thought it was great working with all of you, and I actually looked forward to seeing everyone every morning when I came in. Truth! And when you sit in the middle of the office, seeing and socializing are easy. I guess that’s just a polite way of saying thanks for distracting me and fucking up my focus. Does everyone not know it can take hours upon hours to write a 35 character headline for a Facebook ad? But there’s something else you don’t know. Something much more profound about my time at Publicis. A period that marks the final cycle of an elongated phase of my life that transcends levels of time and space more layered than the finest nacho platter from Pesos. And it all comes from my connection to one man: Mark Cadman. London: 2001. I had just successfully sold my first business venture (a kitten farm that provides guide cats for housewives suffering from topographical disorientation), and I had escaped to London to clear my head and finish my decade long sociological study on the relationship between pubs and people that spend hours talking about nothing particularly interesting. So there I was, braiding Gordon Ramsey’s hair in Soho Square, when I noticed a man in a jewel-encrusted turban running from a horde of stereotypical British guards. Acting fast, I ushered him towards my cloaking cape, and the guards quickly forgot who they were chasing and went back to practicing their silly walks. This man in the turban was Mark, who upon catching his breath revealed that he had faced a business deal gone wrong (something about a failed chain of juice bars called The Fruit Chute) and was looking to start fresh. I whistled for a private jet, and thus our international criss-crossing adventure began. Whether it was converting pristine Indonesian jungles into day spas that doubled as conservation areas (we trained orangutans to make their own body polish out of orange rinds, boar dung and shame) to our mutli-platinum selling reign as one of Latvia’s top dubstep recording duos (every Glitch Phlegm album is available on iTunes), there was a symbiosis to our long-standing business relationship that continuously kept the attention of a certain advertising behemoth. This behemoth, known within underground moustache-twirling communities “Le maitre”, which roughly translated means “it who possesses planet-size balls”, was devising a way to drive us apart....only to bring us back together in Seattle and then separate us again…..for good? Hopefully not. It was a very logical, brilliant, confusing, slightly retarded but ultimately effective plan. In a perfect world (one in which I’m not staring at a room full of unpacked boxes and unrecognizable stains from my subletter), I would reveal every detail of Le Maitre’s plan. But alas, you will have to grill Mark to know the full story. He’d be more than happy to spill it all, from our wild nights drugging and importing Capitol Hill hipsters to the San Juan islands and forcing them to work as conservatively dressed deck hands on yachts named after false sentiments and boarding school daughters, to the intricate mind-control games we played with all of you using implants and a wall of monitors built into a hidden room that could only be accessed by rubbing Hart’s head, Cadman knows all these stories to be true. He’s probably at his desk right now. Just walk over and ask him about it. He likes questions. Lots and lots and lots of questions. Ok, I’m done. Thanks everyone! Sorry I burped so much (esp in meetings). And If you ever come visit SF, I’ll happily play the tourguide. And you can play the tourist. It’ll be hot. Corbett It's fairly standard to send a farewell email to your coworkers when you leave a job. I took advantage of it (and of our good-humored CEO Mark Cadman) to the... http://www.ctrubey.com/T-Mobile-Come-Out-of-the-Dark http://www.ctrubey.com/following/ctrubey.com/T-Mobile-Come-Out-of-the-Dark Wed, 05 Sep 2012 14:43:23 +0000 Corbett Trubey 4030553 Getting cut-off by your smartphone's limited data plan is like being stuck in the dark. T-Mobile decided to step it up by offering the only truly unlimited 4G data plan. The message is simple, but we were fortunate enough to have the brilliant Tarsem Singh and the badasses at Luma Pictures to breathe some magical magenta life into it. T-Mobile: Come Out of the Dark from Corbett Trubey on Vimeo. Getting cut-off by your smartphone's limited data plan is like being stuck in the dark. T-Mobile decided to step it up by offering the only truly unlimited 4G data... http://www.ctrubey.com/Bumbershoot http://www.ctrubey.com/following/ctrubey.com/Bumbershoot Wed, 05 Sep 2012 14:11:54 +0000 Corbett Trubey 4029485 So we have a three day fest in Seattle with an immensely eclectic line-up and a rich history that makes it timeless and sickeningly cool at the same time. But what does it need to put it in the same league as Coachella and Bonnaroo? A fresh, evergreen logo with a tag that defines its most basic and distinct essence, and a "minifesto" that reinforces it. And when I say eclectic, I mean it. Here's the logo. The "minifesto" is below. <img src="http://payload86.cargocollective.com/1/0/14697/4029485/bumbershootNOW_640.png" width="640" height="409" width_o="1126" height_o="719" src_o="http://payload86.cargocollective.com/1/0/14697/4029485/bumbershootNOW_o.png" data-mid="21107632" border="0" align="left"/> MINIFESTO For three days in September, a massive, eclectic celebration of art in all its forms takes hold of Seattle. Ours is a unique urban experience that gathers regional and international artists representing the best in music, film, comedy, spoken word, dance, theater and visual arts. They perform under the shadow of the Needle as they shower over 100,000 of us with contagious energy and raw talent. It’s a weekend of discovery and inspiration that echoes the soul of our city and who we are. And we invite everyone to take part. This is Bumbershoot. Welcome to Art in the Great NorthLeft. So we have a three day fest in Seattle with an immensely eclectic line-up and a rich history that makes it timeless and sickeningly cool at the same time. But what... http://www.ctrubey.com/BannersBannersBanners http://www.ctrubey.com/following/ctrubey.com/BannersBannersBanners Thu, 08 Mar 2012 20:34:47 +0000 Corbett Trubey 2968272 You probably need to know that I can make banners. Lots of them. Of all shapes and file sizes. Well then indulge yourself... Here's a mucho interactive rich media unit I created for T-Mobile's fall 2011 campaign: To promote their super affordable pre-paid plan, I created a takeover piece that played off their TV spots. Slow pre-paid can REALLY slow you down: I also created a pre-roll for YouTube using the same concept: A massive series of banners for NCAA 11 calling out unique characteristics of some of the biggest college teams in the nation (trust me, this is a very small sample). <img src="http://payload33.cargocollective.com/1/0/14697/2968272/ncaaportfinal_o_640.jpeg" width="640" height="823" width_o="2048" height_o="2633" src_o="http://payload33.cargocollective.com/1/0/14697/2968272/ncaaportfinal_o_o.jpeg" data-mid="19533119" border="0" align="left"/> Because you can now play Madden in half the time, it's easier to squeeze in a game or two. A series of banners were tailored to locations where the core audience kills time to let them know how their minutes could be better spent. <img src="http://payload33.cargocollective.com/1/0/14697/2968272/maddenbanner1_o_640.jpeg" width="640" height="338" width_o="2048" height_o="1081" src_o="http://payload33.cargocollective.com/1/0/14697/2968272/maddenbanner1_o_o.jpeg" data-mid="19533090" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/14697/2968272/maddenbanner2_o_640.jpeg" width="640" height="752" width_o="2008" height_o="2360" src_o="http://payload33.cargocollective.com/1/0/14697/2968272/maddenbanner2_o_o.jpeg" data-mid="19533095" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/14697/2968272/maddenbanner3_o_640.jpeg" width="640" height="287" width_o="2048" height_o="917" src_o="http://payload33.cargocollective.com/1/0/14697/2968272/maddenbanner3_o_o.jpeg" data-mid="19533098" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/14697/2968272/maddenbanner4_o_640.jpeg" width="640" height="292" width_o="2048" height_o="935" src_o="http://payload33.cargocollective.com/1/0/14697/2968272/maddenbanner4_o_o.jpeg" data-mid="19533102" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/14697/2968272/maddenbanner5_o_640.jpeg" width="640" height="471" width_o="2048" height_o="1507" src_o="http://payload33.cargocollective.com/1/0/14697/2968272/maddenbanner5_o_o.jpeg" data-mid="19533115" border="0" align="left"/> You probably need to know that I can make banners. Lots of them. Of all shapes and file sizes. Well then indulge yourself... Here's a mucho interactive rich media... http://www.ctrubey.com/Big-City-Improv http://www.ctrubey.com/following/ctrubey.com/Big-City-Improv Tue, 07 Feb 2012 18:18:15 +0000 Corbett Trubey 633173 I did this for nine years. It effectively neutered me of all shame. It also makes me quite comfortable pitching the fuck out of an idea at any and all creative meetings. I did this for nine years. It effectively neutered me of all shame. It also makes me quite comfortable pitching the fuck out of an idea at any and all creative... http://www.ctrubey.com/T-Mobile-Live-Rising http://www.ctrubey.com/following/ctrubey.com/T-Mobile-Live-Rising Tue, 21 Jun 2011 20:00:20 +0000 Corbett Trubey 1622357 2012 Silver Addy winner. T-Mobile needed some street cred, so we partnered up with Microsoft and threw the biggest online concert event of the year. Viewers watched live streaming shows from three hot music acts (Ellie Goulding, Cold War Kids and Rye Rye) along with bio videos and backstage action you could watch anytime. All this footage lived on a Facebook hub and three platforms: MSN, a mobile site and Xbox. Everything went off so well we added a fourth concert with Robyn to tie in with the relaunch of the Sidekick. And just so we're clear...Live Rising was a MASSIVE program and a benchmark social media campaign for T-Mobile. Make sure to check out the case study video below. <img src="http://payload.cargocollective.com/1/0/14697/1622357/landing page.png" width="562" height="612" width_o="562" height_o="612" src_o="http://payload.cargocollective.com/1/0/14697/1622357/landing page_o.png" data-mid="7975784" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1622357/Picture 5.png" width="640" height="445" width_o="819" height_o="569" src_o="http://payload.cargocollective.com/1/0/14697/1622357/Picture 5_o.png" data-mid="7975879" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1622357/Picture 11.png" width="640" height="577" width_o="650" height_o="586" src_o="http://payload.cargocollective.com/1/0/14697/1622357/Picture 11_o.png" data-mid="7975891" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1622357/bios.png" width="640" height="599" width_o="728" height_o="681" src_o="http://payload.cargocollective.com/1/0/14697/1622357/bios_o.png" data-mid="7975927" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1622357/prizes.png" width="587" height="610" width_o="587" height_o="610" src_o="http://payload.cargocollective.com/1/0/14697/1622357/prizes_o.png" data-mid="7976002" border="0" align="left"/> 2012 Silver Addy winner. T-Mobile needed some street cred, so we partnered up with Microsoft and threw the biggest online concert event of the year. Viewers... http://www.ctrubey.com/T-Mobile-Battle-for-E3 http://www.ctrubey.com/following/ctrubey.com/T-Mobile-Battle-for-E3 Tue, 21 Jun 2011 01:36:25 +0000 Corbett Trubey 1614564 T-Mobile’s G2x phone was made for gamers looking to shoot-em-up on the go. We targeted them by creating a contest to send two to the mecca of gaming conventions. To enter they had to submit a 15 second video explaining why they should go to E3. Then the entries were randomly paired in one-on-one showdowns voted on by the Facebook community. The two finalists took over the E3 floor conducting interviews, causing some mischief and showing off the G2x. One winner even proposed to his girlfriend on camera (you can't buy that kind of publicity). A central hub on Facebook kept track of their adventures through videos, photos and tweets. Check out the case study below. <img src="http://payload.cargocollective.com/1/0/14697/1614564/E3-poster_web.jpg" width="640" height="960" width_o="670" height_o="1005" src_o="http://payload.cargocollective.com/1/0/14697/1614564/E3-poster_web_o.jpg" data-mid="7951963" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1614564/landing page.png" width="640" height="705" width_o="670" height_o="738" src_o="http://payload.cargocollective.com/1/0/14697/1614564/landing page_o.png" data-mid="7951964" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1614564/voting.png" width="640" height="713" width_o="670" height_o="746" src_o="http://payload.cargocollective.com/1/0/14697/1614564/voting_o.png" data-mid="7951969" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1614564/e3 hub.jpg" width="640" height="752" width_o="670" height_o="787" src_o="http://payload.cargocollective.com/1/0/14697/1614564/e3 hub_o.jpg" data-mid="7951962" border="0" align="left"/> T-Mobile’s G2x phone was made for gamers looking to shoot-em-up on the go. We targeted them by creating a contest to send two to the mecca of gaming conventions.... http://www.ctrubey.com/Scripts-From-Beyond http://www.ctrubey.com/following/ctrubey.com/Scripts-From-Beyond Mon, 20 Jun 2011 01:42:42 +0000 Corbett Trubey 1616334 There comes a heartbreaking moment in every creative's life when they must watch something written from the heart get squashed like a panini. I know what you're thinking... you want a panini. While you eat one, indulge in some superb scripts that never came to be. download these bad boys here! There comes a heartbreaking moment in every creative's life when they must watch something written from the heart get squashed like a panini. I know what you're... http://www.ctrubey.com/Advercising http://www.ctrubey.com/following/ctrubey.com/Advercising Sun, 19 Jun 2011 13:50:59 +0000 Corbett Trubey 1614238 Publicis Seattle launched a series of health initiatives to give people less excuses to treat themselves like sedentary food dumpsters. We got the word out with some bold minimal design and a perspective that ignited laughter instead of fear. <img src="http://payload.cargocollective.com/1/0/14697/1614238/Poster - Advercising copy.jpg" width="500" height="773" width_o="500" height_o="773" src_o="http://payload.cargocollective.com/1/0/14697/1614238/Poster - Advercising copy_o.jpg" data-mid="7911570" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1614238/Poster - Fasterbater copy.jpg" width="500" height="773" width_o="500" height_o="773" src_o="http://payload.cargocollective.com/1/0/14697/1614238/Poster - Fasterbater copy_o.jpg" data-mid="7911574" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1614238/Poster - Bike-urious copy.jpg" width="500" height="773" width_o="500" height_o="773" src_o="http://payload.cargocollective.com/1/0/14697/1614238/Poster - Bike-urious copy_o.jpg" data-mid="7911572" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1614238/poster - flexisodes.jpg" width="500" height="773" width_o="500" height_o="773" src_o="http://payload.cargocollective.com/1/0/14697/1614238/poster - flexisodes_o.jpg" data-mid="7911664" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1614238/Poster - Calstration copy.jpg" width="500" height="773" width_o="500" height_o="773" src_o="http://payload.cargocollective.com/1/0/14697/1614238/Poster - Calstration copy_o.jpg" data-mid="7911573" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14697/1614238/Poster - Namastench copy.jpg" width="500" height="771" width_o="500" height_o="771" src_o="http://payload.cargocollective.com/1/0/14697/1614238/Poster - Namastench copy_o.jpg" data-mid="7911575" border="0" align="left"/> Publicis Seattle launched a series of health initiatives to give people less excuses to treat themselves like sedentary food dumpsters. We got the word out with...